The E-Myth Revisited By Michael E. Gerber

Description

Running a small business is one of the most rewarding yet challenging pursuits. In The E-Myth Revisited, business expert Michael E. Gerber tackles a critical misunderstanding: that most people who start small businesses are entrepreneurs. In reality, they are technicians suffering from an entrepreneurial seizure.

Gerber explains that building a business requires far more than technical skill. It demands a clear vision, structured systems, and an intentional strategy for growth. This book serves as a step-by-step guide to breaking free from the cycle of overwork, burnout, and inconsistency, and instead building a business that is scalable, replicable, and sustainable.

Revised and updated with fresh insights, The E-Myth Revisited emphasizes the importance of creating a business that can run successfully without being dependent on the owner. It’s not about doing more—it’s about doing the right things in the right way.

Key Lessons Covered

• The E-Myth (Entrepreneurial Myth): Most small businesses are started by technicians, not true entrepreneurs. Understanding the difference is key.

• Work on your business, not just in it: Building systems and processes is more important than doing everything yourself.

• The Turn-Key Revolution: Create a business that could function like a franchise, even if you never plan to franchise.

• Three Roles of the Business Owner: Balance the technician, manager, and entrepreneur within yourself to drive growth.

• Business Development Process: Use a predictable framework of innovation, quantification, and orchestration.

Notable Quotes

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world.”
“Systems run the business and people run the systems.”
“Most entrepreneurs fail because they are working in their business rather than on their business.”

These key ideas shift the way business owners think—reminding them that freedom, not just income, should be the goal of entrepreneurship.

About the Author

Michael E. Gerber is a world-renowned small business expert, author, and founder of E-Myth Worldwide. With decades of experience helping businesses across industries, Gerber has been called “the World’s #1 Small Business Guru” by Inc. Magazine. His teachings have helped transform millions of startups and small ventures into structured, successful enterprises.

Through The E-Myth Revisited, he continues to coach entrepreneurs on how to build businesses that serve their lives, not consume them.

Who Should Read This Book

• Small business owners feeling overwhelmed or stuck

• Startups aiming to scale sustainably

• Freelancers transitioning into business owners

• Coaches, consultants, and service providers

• Anyone ready to create systems that allow a business to grow independently

If you’re tired of working harder and ready to start working smarter, The E-Myth Revisited is a must-read.

Why Buy from Jumpbook.lk

• Free delivery across Sri Lanka

• Cash on Delivery available

• Expertly selected business titles for sustainable growth

• Prompt service and dependable customer care

At Jumpbook.lk, we support entrepreneurs who think differently. The E-Myth Revisited is one of the most influential guides to building a business that truly works—so you can live the life you imagined when you started.

ISBN and Book Details

• ISBN-13: 9780887307287

• Publisher: Harper Business

• Publication Year: 1995 (Revised Edition)

• Pages: 268

• Language: English

• Binding: Paperback